Sources Chapter 24: Patanjali Ayurveda Limited


  1. Baba Ramdev’s Patanjali Turnover Is a Staggering Rs 10,561 Crores, Financial Express, 4 May 2017.
  2. Patanjali Turnover For Financial Year 2016 is Rs 10,561 Crores, Scroll, 4 May 2017.
  3. Patanjali Eyes Two-Fold Rise in Revenue at Rs 20,000 Crores, Sounak Mitra, Mint, 4 May 2017.
  4. Bend it like Baba , Economist, 29 April 2017.
  5. I Don’t Wait For Permissions, Says Ramdev, At Nation Building Meet, New Delhi, Published by Bharat Swabhiman, 4 March 2017.
  6. Black Money Conversation between Ramdev and Chand Nath, Published by ABP News, 18 April 2014.
  7. Ramdev Caught on Camera Discussion Money with Chand Nath, Published by Funny Nation, 13 November 2016.
  8. Ramdev Caught On Camera Discussion Money With Chand Nath,  Published by Aaj Tak, 18 April 2014.
  9. Baba Ramdev Cries Foul After Video of his discussion with Chand Nath Causes Furore, Times Now, 19 April, 2014.
  10. Ramdev’s Patanjali Launches Noodles, PTI, Hindu, 16 November 2015.
  11. Patanjali Launches Atta Noodles, Published by India TV, 15 November 2015.
  12. Noodles Launched By Ramdev Have No Approval, Abantika Ghosh, Indian Express, 18 November 2015.
  13. ‘No licence for noodles’: FSSAI slaps show cause on Patanjali, Utkarsh Anand, Abantika Ghosh, Indian Express, 21 November 2015.
  14. Open to Scrutiny On Patanjali Noodles From Any Agency , News 18, 20 November 2015.
  15. Patanjali, Food Operators Don’t Need Approval From FSSAI, Aditi Tandon, Tribune, 19 November 2015.
  16. Worms Found in Baba Ramdev’s Patanjali Noodles, Ajay Kumar, India Today, 7 December 2015.
  17. Baba Ramdev Alleges MNCs of Conspiring Against Patanjali, DNA, 1 February 2016.
  18. Ramdev Accuses MNCs of Conspiring Against Baba Ramdev , Aaj Tak, 1 February, 2016.
  19. Ramdev Sees Conspiracy, Says MNCs are Scared of Patanjali Products, Published by India TV, 1 February, 2016.
  20. Ramdev’s Six Products Fail Government Test, ABP News, 25 September, 2012.
  21. Baba Ramdev’s Patanjali Ayurveda Fined Rs 11 Lakhs For Misleading Advertisements, PTI, Mint, 15 December 2017.
  22. Ghee, Cream Under Scrutiny: Haryana FDA Finds Some Brands Substandard, Deepak Patel, Indian Express, 18 April 2017.
  23. Patanjali Defends Amla Juice Mint, Says It Is A Medicinal Product, Sounak Mitra, Mint, 25 April 2017.
  24. Defense CSD Suspends Sale of Patanjali Amla Juice, Sagar Malviya and Neha Tyagi, Economic Times, 24 April 2017.
  25. Hindustan Unilever Buys Indulekha Hair Oil Brand, Regu Balakrishnan, Mint, 18 December 2015.
  26. Dabur India, A Report, Business Standard, 4 May, 2016.
  27. After Patanjali Existing FMCG Players May Face Challenge from Sri Sri Ravi Shankar’s Sri Sri Ayurveda, Jwalit Vyas, Economic Times, 17 March 2017.











Sources Chapter 23: The Brother

  1. Baba Ramdev’s Brother Injures Two in Car Crash, NDTV, 17 June 2010.
  2. HC Stays Arrest of Ramdev’s Brother Ram Bharat, DNA, 28 October 2013.
  3. Patanjali Foodpark Shootout: Ramdev’s Brother Jailed For 14 Days, Kautilya Singh and Sheo A. Jaiswali, Times of India, 29 May 2015.
  4. Non-Bailable Warrant Issued Against Baba Ramdev’s Brother, 25 October 2013.
  5. Non-Bailable Warrant Against Ramdev Brother, PTI, Indian Express, 25 October, 2013.
  6. Baba Ramdev Brother Accused of Kidnapping and Torture, Published By India TV, 21 October 2013.
  7. Cops Forced FIR Against Ramdev’s Brother, Sunil Kumar, Daily Pioneer, 29 October 2013.
  8. Patanjali Shootout: Ramdev Seen In Footage, Brother Accused of Instigating Attack, Published By News 24, 29 May 2015.
  9. CCTV Footage Shows Ramdev’s Brother Instigating Attack, Shalini Narayan, Indian Express, 30 May 2015.
  10. Illegal Weapons: Fresh Notice To Ramdev Park For Details On Guards, Shalini Narayan, Indian Express, 1 June 2015.
  11. Ram Bharat Arrested In Patanjali Clash – Interview of SSP Sweety Aggrawal, Published by NDTV and Pradesh 19 English, 27 May 2015.
  12. Patanjali Shootout: Ramdev Seen in CCTV Footage, Published by News 24, 29 May 2015.
  13. One Killed in Haridwar Patanjali Food Park, Ramdev’s Brother Arrested, Kavita Upadhyay, Hindu, 27 May, 2015.
  14. Ramdev Food Park Clash: Twist in Probe, Cops Say Union Members Attacked First, Shalini Narayan, Indian Express, 9 June 2015.

Sources Chapter 22: The CEO

  1. Juicy Returns – How Mega Foodparks are Eliminating Middlemen , Kakoly Chatterjee, Business Today, 20 March 2011
  2. Tough Road Ahead For Ramdev’s Companies, Shishir Prashant, Rediff, 27 July 2011.
  3. CBI, I-T to Probe Turnover of Baba Ramdev’s firms, Headlines Today Bureau, India Today, 7 June 2012.
  4. CBI, I-T to Probe Turnover of Baba Ramdev’s firms, Headlines Today Bureau, India Today, 7 June 2012.
  5. Ramdev’s Close Aide Balkrishna Arrested In Fake Passport Case, Headlines Today, India Today, 20 July 2012.
  6. Acharya Balkrishna Appeared Court In Fake Passport Case, Jagran, 2 December 2016.
  7. The Rise and Fall of Balkrishna, Shishir Prashant, Business Standard, 30 July 2011.
  8. Ramdev Trusts Slapped With Demand Notice For Alleged Tax Evasion, PTI, Hindu, 11 November 2012.
  9. Baba Ramdev Refute Forex Violations, Times Now, 5 September 2011.
  10. Ramdev Accuses Congress of Using It’s DIrty Tricks Department to Implicate Him in Sex, Drugs and Murder Racket, Times Now, 14 October 2013.
  11. How to Apply Online for Patanjali Distributorship, Megastore or Clinic in India, Nidhi, India Study Channel, 6 April 2016.
  12. Devil In The Milk, Keith Woodford, Chelsea Green Publishing, 2009.
  13. The Devil in the Milk, Michael Schmidt, The Bovine Press, 20 March 2009.
  14. The Yoga Guru Turned Company Boss, Yogita Limaye, BBC News, 21 December 2015.
  15. A Retail Shocker From Haridwar: The Patanjali Story, Athira Nair, your Story, 25 March 2016.
  16. Ramdev Turns his Ayurveda Enterprise into FMCG Empire, Namrata Acharya, Business Standard, 28 June 2015.

Sources Chapter 21: The Old Mentor Re-enters

  1. Remarks against Buddhism: HC Notice to Ramdev, Outlook magazine, 13 July 2011.
  2. ED Books Baba Ramdev, His Trusts for FEMA Violations, India Today, 2 September 2011.
  3. Fake Documents Case: CBI Arrests Ramdev Aide Balkrishna, PTI, Hindu, 20 July 2012.
  4. Ramdev and Balkrishna Respond to the Congress’s Tax Evasion, Land Grabbing and Money Laundering Charges, Declare Assets To Media In Press Conference (Part 1), Published by Azad Vihar, 9 June 2011.
  5. Ramdev and Balkrishna Respond to the Congress’s Tax Evasion, Land Grabbing and Money Laundering Charges, Declare Assets To Media In Press Conference Part 2), Published by Azad Vihar, 9 June 2011.
  6. Ramdev and Balkrishna Respond to the Congress’s Tax Evasion, Land Grabbing and Money Laundering Charges, Declare Assets To Media In Press Conference (Part 3), Published by Azad Vihar, 9 June 2011.
  7. Digvijay Singh Accuses Ramdev of Thugging Shankar Dev and Karamveer, CNN-IBN, 4 June 2011.
  8. Baba Black Sheep and the Golden Fleece, Manoj Rawat, Tehelka, 18 June 2011.
  9. CBI Arrests Ramdev aide Balkrishna in Fake Passport Case, ABP News, 20 July 2012.
  10. Balkrishna’s Passport Crisis – Skips CBI Questioning to Celebrate Birthday, Times Now, 4 August 2011.
  11. The Noida Yoga Camp – Karamveer Returns to Share Ramdev’s Stage, 29 October 2011.
  12. Wrong Sting operation of News Channel-Press Conference, 29 October 2011
  13. Baba Ramdev on Acharya Karamveer, 30 October 2011
  14. Ramdev Spreading Nepotism: Baba Karamveer, Webindia, 12 April 2011

Sources Chapter 19: Mystery 3- The Mentor’s Sudden Death

  1., Pooja Mujumdar, Marwar magazine, 8 December 2015.
  2. And Then, There Will Be a Revolution, Priyanka P. Narain, Mint, 5 April 2009.
  3. Baba Ramdev Launches a Political Party Named Bharat Swabhiman, DNA, 17 March 2010.
  4. Baba Ramdev’s Bharat Nirman Yatra Kicks Off From Dwarka, Desh Gujarat, 3 September 2010.
  5. Ramdev and Rajeev Dixit speaking together to Bharat Swabhiman Andolan volunteers, Published by Rajiv Dixit, Youtube, 15 January 2013.
  6. Rajeev Dixit’s Last Full Lecture at Bemetara, three hours before his collapse in a locked bathroom on 29 November, 2010.
  7. Ramdev asserts that he talked to Dixit on phone for an hour after heart attack and Madan Dubey’s public statement regarding his demand for a post-mortem, Published by Rajiv Dixit Ji, Youtube, 4 October 2015.
  8. Ramdev asserts he spoke to Rajeev Dixit for an hour before death, exhorting him to accept allopathic line of treatment to save his life. He also asserts that Rajeev Dixit had diabetes, blood pressure and heart ailments, all genetic problems, Youtube, 23 February 2014
  9. Ramdev alleges Congress conspiracy in trying to frame him in Rajeev Dixit’s death and Shankar Dev’s disappearance, Published by Indian Politics, 6 January 2014.
  10. Dixit’s followers question Baba Ramdev after Rajeev Dixit’s death, Published by Yogesh Mishra, Sanatan Gyan Peeth, 26 September 2016.
  11. RSS Rejected Ramdev Project to Revive BJP, Says Book, Rasheed Kidwai, Telegraph, 20 June 2016 (The book is Gurus: Stories of India’s Leading Babas by Bhavdeep Kang)
  12. Lectures by Rajiv Dixit

Sources Chapter 18: The Aastha Takeover

  1. The Origins of Ramdev, Rahul Bhatia, Open Magazine, 2 July 2011.
  2. A copy of Kirit Mehta’s letter, resigning as chairman and managing director of Aastha Broadcasting Network Limited date 13 November 2009, filed with the Registrar of Companies.
  3. Securities Appellate Tribunal judgement in Sebi Vs Cheneena Impex Pvt. Ltd and Ors, 19 January 2007, permanently freezing 97 percent of Aastha Broadcasting Network Limited shares, SAT judgement,  19 January 2007
  4. A copy of the Aastha Broadcasting Network Limited board resolution appointing Shiv Kumar Garg as chairman and executive additional director, filed with the registrar of companies on 20 November 2009.

Sources Chapter 16: Mystery 2- The Guru’s Disappearance

  1. Ramdev to hold Yoga Camps on US visit, Dharam Shourie, DNA, 10 May 2007.
  2. Swami Ramdev speaks about Guru’s disappearance, Interview on India TV, posted by Bharatswabhiman Samachar, 15 October, 2013
  3. Shankar Dev leaves Ashram Due to Unbearable Pain, One India, 19 July 2007
  4. If the Pose Holds, Sanjay Rawat and Pusp Sharma, Outlook Magazine, 15 October 2012
  5. Swami Ramdev Raises Funds in the US for University ,, 24 July 2007
  6. FIR filed by Acharya Balkrishna on Shankar Dev’s disappearance
  7. Reply of CBI (Delhi and Dehradun) to RTI query on the Shankar Dev disappearance case.

Sources Chapter 15: The Yoga Roadshow

  1. Swami Ramdev Wins UK Award, PTI, Times of India, 14 July 2006.
  2. Lord Paul, Swami Ramdev Honoured in London, Rediff India Abroad, 14 July, 2006.
  3. Ramdev Awarded in UK, Meets Queen, Indian Express, 14 July 2006.
  4. Ramdev Promotes Yoga in UK, Organizer, 3 September, 2006.
  5. Testimonials to Ramdev’s medicines from his disciples abroad
  6. Resolution of an extraordinary meeting of shareholders of Vedic Aarogya Pvt. Ltd, Registrar of Companies, 21 May, 2007.